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A drinks manufacturer based in Australia had
received a number of complaints from consumers who claimed to have found shards
of glass in a well-known canned soft drink. There were 7 complaints in total: 4
from New Zealand, 2 from Australia and 1 from Indonesia. As a responsible
corporate citizen the company immediately took steps to investigate the
complaints and to inform the Ministry of Health accordingly. The relevant
department demanded an immediate nationwide recall of the product and warned
that an international recall might be required within a week: the short and
long-term cost of which would have been both incalculable and irrevocable, not
only in terms of lost revenue, but of damage to the brand name.
Initially, the company believed they had no
alternative but to act in accordance with the Ministry's instruction.
Subsequent examination of the problem by an external advisor, however, led them
to hold off until all of the complaints had been validated and a link
established between the substance of the complaint and company, together with
proof that the Ministry had a legitimate right to demand a full recall without
such evidence. Following this advice it transpired that four of the
complainants had actually found small pieces of grit, rather than glass, which
had possibly lodged on the rim of the can and entered on opening. Another
complaint was found to be entirely bogus and opportunistic. The remaining two
were found to be valid, with the minute pieces of glass having been deposited
externally on the rim of the can, probably as a result of being stored beneath
glass bottles in a cold-drinks cabinet.
A forensic examination of the glass particle
proved it to be different from any used in the production facility. A full
audit of the canning facility revealed no shortcomings and confirmed the
integrity of the manufacturing process. Legal counsel agreed that no recall was
necessary without a full prior investigation.
The savings made by taking the
consultants independent advice ran into millions of dollars.

A Swedish engineer and his driver, both working
for an international oil company operating in Colombia and on their way to a
field site meeting were abducted by armed men. The kidnappers were members of a
revolutionary terrorist group, notorious for committing this type of crime. The
local driver was released the following day but the engineer's employer
received a ransom demand for a frightening US$1M.
A consultant with expertise in this area was
called in and helped the local office in Bogota to form a crisis management
committee and to open communication channels with the victim's abductors. This
was followed by a series of contact with those most likely to influence the
kidnappers; in this case, senior Church members and heads of local NGO's.
Throughout this period the victim's family was
fully involved in the negotiation process and was kept informed about
developments and decision-making on a daily basis. After protracted
negotiations, the victim was finally released unhurt and in good health and the
consultant arranged his full repatriation.
In addition to the successful release of
the victim, the oil company took advice from the consultant on how to bolster
security at their field sites and how to establish policies and procedures to
mitigate against such events ever occurring again.
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